Snowflake Generation: Insult of the Year


I am not happy about the Insult of the Year. Not because it was hurled at me – I’m too old for it. This insult is targeted at the young. Their elders call them the “Snowflake Generation”.

“Young adults of the 2010s, viewed as less resilient and more prone to taking offence than previous generations”
– definition from Collins Dictionary

This dictionary’s Top Ten Words of the Year include Snowflake Generation. Which is actually a phrase, not a word – but making that distinction is the least of my concerns about this intergenerational jibe.

The UK Guardian called it the “defining” and “most combustible” insult of 2016. Wikipedia described the so-called Snowflake Generation as “too emotionally vulnerable to cope with views that challenge their own”. The metaphor is about melting: that’s what happens to Snowflakes when they are challenged. The mainly older people who use this insult say Snowflakes too readily cry “victim” when attacked. Their demands for “safe spaces” and “trigger warnings” are disparaged.

Snowflake Generation meme

One of many memes on the Snowflake Generation – credit: imgur

Most of the Top Ten Words lists included words born of last year’s cataclysmic political events in the US and the UK: Trumpism, Post-truth and Brexit. The election of America’s new president and Britain’s exit from the European Union were decided disproprortionately by older voters. The same ones gleefully hurling this new insult – at those who take offence at, and protest, the rhetoric of the supporters of Trump and Brexit.

“Am I a Special Snowflake, or do I just have opinions? These comments originate from the Baby Boomer generation, a generation that led a sexual and cultural revolution now telling us that we’re whining for trying to make our voices heard? It seems slightly hypocritical.”
–  Serena Smith, writing on the youth news website, The Tab

The Snowflake slur sounds like more Baby Boomer bragging about how much better things were back in the good ol’ days. This insult also shows a callous lack of concern for the kinds of pressures that young people face in the current uncertain economic climate. They are faced with unemployment and student debt at levels unheard of when we were young job-seekers. All over the world the so-called Snowflake Generation is campaigning against discrimination based on gender, race, religion, sexuality and disability.

The Snowflake Generation insult seems to link to some older people’s resentment of “political correctness”. Especially with regard to women, black people, Muslims, LGBTQi, etc.

This insult is slyly effective. If insultees respond by taking offence, it is seen as proof that they are thin-skinned.

Is this Agism?

Yet we are sensitive to insults based on ageism when directed at us. Isn’t the Snowflake Generation insult a form of ageist abuse, since it is based on assumptions and stereotypes about a specific age group? You could call it Reverse Agism, in contrast to the usual case of young stereotyping old.

Many young people reject the Snowflake insult as a generational generalisation that is unproven and inaccurate.

“Unable to decide whether we are more liberal or more conservative than (older people) they’ve been forced into homogenising an age group characterised by a complete lack of homogeneity.”
Angus Harrison on the digital media site, Vice

This complaint is supported by a recent study in Harvard Business Review disproving many common age-based assumptions about young and old.

“Consider six fairly common age-based assumptions: the young invest most in new skills, they are most positive and excited about their work, and they work hardest to keep fit; the old are more exhausted, keen to slow down, and less likely to explore. The people in our study overturned these stereotypes.”

– Linda Gratton and Andrew Scott, “Our Assumptions About Old and Young Workers Are Wrong”

Due to longer working lives and technological developments, the researchers concluded that work activities are becoming what they labelled “age agnostic”, making agist stereotypes outdated.

Break the Stereotype

credit: Harvard Business Review

Not only is the Snowflake concept flawed. How did the generation gap escalate into such a war of words? Surely it would be more useful for us to try and understand the youth than to mock them. Their sensitivity to offensive comments looks likely to only further increase with the increasing polarisation of societies throughout the world, in response to those Words of the Year, Trumpism and Brexit.

Female majority of Snowflakes?

It is worth noting the gender aspect of alleged Snowflakiness. Those who endorse the insult believe it’s more common among females than males.

“TRIGGER WARNING: Meet ‘Generation Snowflake’ – the hysterical young women who can’t cope with being offended”

A major exponent of the Snowflake Generation insult is the British libertarian, Claire Fox, author of I Find That Offensive! She told the Sun that taking offence – and speaking up about it – “illustrates this (younger) generation’s almost belligerent sense of entitlement”.

meme on older generation complaints vs Snowflake Generations

credit: Daily Wire

Cambridge academic and author Andy Martin recently pleaded that it’s hard out there for professors, with the Snowflake Generation ready to pounce on anything they might say as offensive. However, when he asked his own 20-something son about the Snowflake Generation, he was told: “It’s just a codeword for a generation that is far more aware of the widespread ramifications of racism and sexism and ableism.”


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